Thursday, June 9, 2016

What passes for Japanese innovation now (Kirin edition)

When I was young all the most innovative products seemed to come from Japan. And so I find myself gently disappointed reading the Kirin Company annual report. To quote the interview with the President and CEO:

We have a competitive edge in our ability to create value. 
The Kirin Group leverages its advanced technological capabilities and manufacturing capabilities to produce high-value products, and it has superior capabilities in the creation of value. One example is Kirin Hyoketsu®. With this product, we have created an invigorating drinking sensation by mixing refreshing vodka with juice, selling it in an original diamond-cut can. 

If mixing vodka and fruit juice is leveraging your "advanced technological capabilities" I should be able to cope even when plastered...



Patrick C said...

He's saying he has the technology to make premixed vodka and orange look *classy*. If true, it's a massive innovation. Get on board and ride this rocket to the stars.

C.Thwaites said...'s the can which is the breakthrough.

C.Thwaites said...
This comment has been removed by the author.
CrocodileChuck said...


Jason May said...

I think what he is really saying is that they can make high value products, ie huge markups. A $2 can of chinese baiju and juice costs them less than 2 cents. That is their massive innovation. Just like coke.

It is disappointing from a country that redefined electronics and automotive.

Simon said...

There is always Boujis approach to innovation:

Anonymous said...

Just imagine the high fives in the r&d room when someone drops a piece of chocolate in a jar of peanut butter.

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