We have a competitive edge in our ability to create value.
The Kirin Group leverages its advanced technological capabilities and manufacturing capabilities to produce high-value products, and it has superior capabilities in the creation of value. One example is Kirin Hyoketsu®. With this product, we have created an invigorating drinking sensation by mixing refreshing vodka with juice, selling it in an original diamond-cut can.
If mixing vodka and fruit juice is leveraging your "advanced technological capabilities" I should be able to cope even when plastered...
He's saying he has the technology to make premixed vodka and orange look *classy*. If true, it's a massive innovation. Get on board and ride this rocket to the stars.
Silly....it's the can which is the breakthrough.
I think what he is really saying is that they can make high value products, ie huge markups. A $2 can of chinese baiju and juice costs them less than 2 cents. That is their massive innovation. Just like coke.
It is disappointing from a country that redefined electronics and automotive.
There is always Boujis approach to innovation:
Just imagine the high fives in the r&d room when someone drops a piece of chocolate in a jar of peanut butter.
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